The work behind msnbc.com election maps

msnbc election 08 map widgets

Now that the elec­tion is over and I am well rested, I want to look back at what we have worked on all these months at msnbc.com. A few peo­ple wrote me ask­ing about the process of cre­at­ing a large scale project in a fast paced envi­ron­ment. Here is a longer answer to that ques­tion. Since this post will be a bit long, I will break it into sev­eral sections.

Pre-election con­tent

We put a huge amount of effort into the Decision ’08 Dashboard data explorer map. Many peo­ple had been prepar­ing inter­ac­tive con­tent for our elec­tion cov­er­age for months before I arrived. By the time I started in July 2008, most of the core func­tion­al­ity of the map had been devel­oped. My first assign­ment was to sup­port other devel­op­ers and design­ers, by prepar­ing data and writ­ing small util­ity classes. Next, I cre­ated the polling data dis­play and helped with design­ing the fundrais­ing data display.

msnbc election 2008 data map
Click on image to see full size.

We wanted to map every data set we could find that came with geo­graphic infor­ma­tion. There were at least 10 data sets we wanted to map, but we launched our pol­i­tics front map with only six data sets. We added user opin­ion, polling, can­di­date appear­ances and fundrais­ing data over the next sev­eral weeks.

Most of our data sets were huge and we needed the tech­nol­ogy to sup­port and serve them to a large audi­ence. This is where the team that builds our pub­lish­ing plat­form came in. They built a new, user-friendly data­base tool just in time for us to use for the election.

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How did you break your arm?

creative arm brace
Click on the image to view the orig­i­nal post

This is just awe­some :) .

Election ’08: election night results widgets

Updated Nov. 5, 2008: 0:55 a.m.The wid­get maps turned out to be a huge suc­cess. We are approach­ing 100,000 installs and more than 10 mil­lion page views. The crit­i­cal moment has passed and the num­ber of installs decreased as expected, but I am pos­i­tive the maps will be viewed and installed many more times before they become obsolete.

Updated Nov. 4, 2008: 9:34 a.m. The wid­gets installs sky­rock­eted today exceed­ing what we set as a goal by a huge mar­gin. They got embed­ded on sev­eral major Web sites and thou­sands of blogs and social net­work pro­files. By the time the results come in and the wid­gets switch off the count­down clock, I expect the num­ber of installs to jump even higher. Let’s hope that every­thing will go great today.

Updated Nov. 3, 2008: I am happy that the wid­gets got a lot of installs and page views. All the three dif­fer­ent ver­sions of the wid­gets that we offer at msnbc.com get about the same amount of installs. That means we really hit the right sizes for most web sites out there.

The elec­tion is com­ing soon and we are almost pre­pared :) . Here is one of the wid­gets, part of our Election ’08 cov­er­age from msnbc.com.

Online shoppers not afraid of recession

Nielsen Online Black Friday data
Click on the image to view the orig­i­nal post

“Nielsen Online reports that traf­fic from home and work to the Holiday eShop­ping Index increased 10 per­cent year over year on Black Friday, grow­ing from 28.8 mil­lion unique vis­i­tors in 2007 to 31.7 mil­lion unique vis­i­tors in 2008 across more than 120 rep­re­sen­ta­tive online retailers.”

Consumer Electronics unique audi­ence increased by 219%. Wow. For peo­ple who trade tech stocks, that could be a good sign :\

Election ’08: Data Explorer Map

msnbc election 08 data explorer

An inter­ac­tive map that visu­al­izes dif­fer­ent kind of infor­ma­tion related to the elec­tion ’08 such as demo­graphic, polling and fundrais­ing data. The inter­ac­tive team at msnbc.com worked on it for months before I arrived. By the time I started, most of the core func­tion­al­ity have been writ­ten. I ended up work­ing on the polling panel and helped with the fundrais­ing panel.

You should spend some time explor­ing the map because it has a lot of inter­est­ing data that is not imme­di­ately appar­ent on the first screen.

When you get tired from look­ing at the enor­mous amount of data, you can head to the Analysis sec­tion and lis­ten to what Chuck Todd has to say about the upcom­ing elec­tion. In the same sec­tion, you can make your own pre­dic­tion or view pos­si­ble sce­nar­ios. And if you are not yet com­pletely sat­is­fied, you can go ahead and check out pre­vi­ous elections.

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